Monday, 6 August 2012

Dev Diary #4 - Marketing? Whaaaaaaa

Hello readers of blogtown.

So we've got to $1,633 as of this point (18:00 on Monday 6th August) which is, again, absolutely fantastic. It's a real credit to the wonderful people that we have around us that have and are supporting us on this huge project!

The only issue we're facing right now is that that faces almost all crowd-funded projects.. How to get it out to the masses? Well this is something we have all been pondering ever since we thought of crowdfunding. We have had a number of ideas and some of them have worked and something haven't worked but right now it's push time.

Fortunately, a Dutch newspaper is interested in doing a story on The Lawless Online and our development, although confirmation and further details will have to come in the next few days :)

This has inspired us to write to a number of different newspapers in the local area as well as the BBC local sites to see if they'll feature us at some point.

We have also produced a mid-development business card as displayed below:

It was done so that I had all the necessary links in one place. It was hard speaking to someone who was interested in the project and just hoping they would remember the addresses.

Tomorrow morning I will also venture into town and hopefully speak with a number of managers in particular video game shops such as... well... one of the only ones - GAME, and see if they would be interested in striking a deal. For every purchase, they hand them a lawless card and say about the rewards on offer, and if they leave a comment / contribute and mention that they heard about this from GAME, then I will send them a free, special edition wallpaper (with a little credit to GAME somewhere on it).

I'm pretty sure they won't do it... But they should. It's win win for both of us. It costs them nothing but they look like they're "cool" and "supporting indie studios" plus they get a bit of free advertising... It's just good business?

Either way, we're doing it! Nothing to lose!

So to make the cards seem a little more appealing I got on my way producing a card holder!

I first started with a large slap of 5mm thick foamboard. This stuff is amazing. You can get it in a number of art shops as well as online. It is a thick, extremely lightweight board that is very easy to build things out of.
Using spray mount I stuff the graphic to a chunk of the foam board.

I had also printed out a back graphic that I could stick onto the back of the foam board and cut it all to size!

Then I got some no nails glue from Wilkinsons and stuck a plastic card holder onto the frame. 

Ta da! And here we have the final product (yaaayy):

I will post another blog update soon to see if it worked.... Or not....

But until then please keep commenting and contributing to our IndieGoGo project page! :)

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